from Automotive News

March 23, 2018

Amid the cornucopia of exhibitors at the 2018 NADA Show, here is a cross section of don’t-miss booths.

Finding Facebook Pages

Booth #3174C

With consumers spending 30 to 40 minutes a day on Facebook, the odds of them noticing a mail piece or reading an email are diminished. Social Roots, a marketing tool from Affinitiv, reaches into consumers’ personal Facebook pages. The system combines the vehicle identification number data on file at a dealership with Facebook’s marketing services to alert consumers about service specials when scheduled maintenance is due or to display purchase offers when a customer is at the end of a lease.

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