Affinitiv Names Adam Meier as President and Chief Executive Officer

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Chicago, IL | September 21, 2021Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, is pleased to announce that Adam Meier has been appointed President and Chief Executive Officer of the company. Meier will guide the organization in its mission to drive the next-generation customer experience by partnering with OEMs and retailers to accelerate performance and inspire loyalty.

Meier brings a wealth of expertise to this role, having served as the company’s Chief Operating Officer and Chief Financial Officer since joining Affinitiv in 2016. During his tenure, Meier has helped advance the company’s growth strategy and established trusted relationships with key clients. He is a strong leader with a proven track record of driving operational efficiencies across multiple teams within the company. Prior to Affinitiv, Meier was Chief Financial Officer and EVP of Operations for Brandmuscle, a technology-enabled distributed marketing platform utilized by leading companies in the alcohol beverage, telecommunications, and insurance industries for over 10 years. Meier helped drive Brandmuscle’s transformation from an early-stage investment to a platform operated by leading companies; with over 700 employees when he departed.

“We are confident that Adam’s approach of leading by example, mentoring and empowering, and being a strong, transparent communicator is what Affinitiv needs at this important juncture,” said Scott Marden, Managing Partner of CIP Capital, and member of the Board of Directors at Affinitiv. “We are fortunate to have someone who will successfully implement our strategy and take advantage of the market opportunities Affinitiv has. We are enthusiastic about Adam becoming the new President and CEO and we look forward to continued growth for the organization and for our customers.”

Alongside Meier’s appointment as CEO, Affinitiv has also promoted Ray Trantina to Chief Operating Officer, Joe LaDuke to Chief Financial Officer, and John Krzyston to Chief of Staff of Affinitiv.

“I could not be more thrilled to step into the position as President and CEO for this amazing organization,” said Meier. “Affinitiv has a great foundation with an incredibly talented team to support our dedicated clients. My goal in leading this team is to build on all the achievements we’ve made over the past several years and continue to grow the company to new heights. With the added members to the executive team, I am confident we will be able to achieve that.”  

About Affinitiv

Affinitiv is a leading provider of data-driven marketing and software solutions serving automotive manufacturers (OEMs), dealer groups, and individual dealerships. Backed by more than 20 years of automotive and marketing expertise, Affinitiv supports over 5,000 dealerships and every major OEM in the country. Affinitiv is fueled by the Atlas Digital Experience Platform, using unprecedented intelligence to enrich the customer experience across the automotive life cycle. With a technology-driven, consultative approach, Affinitiv drives the next-generation customer experience while creating customers for life. For more information, visit  

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