Affinitiv 2020 National Consumer Report

All | March 19, 2021

Author: Affinitiv

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Navigate the automotive market through key and developing trends

As part of our annual consumer survey, we gathered data from over 1,500 consumers who either purchased a vehicle from a dealership within the last 12 months or serviced their vehicle in the last 12 months.

Some key highlights from this report include:

  • Online vehicle purchase adoption remains low.
    Less than a quarter of consumers are aware if their dealership offers an online, touchless option to purchase a vehicle, and less than 19% of consumers completed at least part of their vehicle purchase online.
  • Younger consumers are more likely to use touchless service.
    53% of younger consumers would use a touchless service option if it were available compared to 26% of consumers older than 50.
  • Nearly 1/4 of all searches now start with Amazon.
    While Google is still the frontrunner for online search, there is a trending movement towards starting searches with Amazon. Younger audiences are also starting to show higher interest in using Amazon to shop for vehicles.

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