Transparency wins trust and increases customer satisfaction. And it’s good for your bottom line. In fact, studies have shown that providing customers with realistic trade-in values early in the buying process actually increases gross profit per vehicle.
When you’re dealing with a potential trade-in customer, it’s not only about offering the best price. The customer wants information and they want to be able to trust the dealership. Today’s shoppers expect transparency when it comes to finding out how much their trade is worth. Make the process too complicated or secretive, and they’ll take their business down the road. Trade-In Valet® enables your salespeople to deliver precise vehicle valuations straight from an expert appraiser that specializes in a segment of pre-owned vehicles, so you get real appraisals from real people, every time.
Trade-In Valet helps you provide customers with a true offer for their trade-in. And not just any offer, but one that comes from a real appraisal specialist, so your customers know it’s an offer they can trust. It’s this kind of transparency that not only builds their trust in the value you’ve provided, but in your dealership as well. And once you have their trust, you’ve not only captured a valuable lead, you’re far more likely to sell them their next vehicle.
And because Trade-In Valet always honors the guaranteed offer they make your managers, you’ll never take another trade that doesn’t fit your inventory mix. When you get a trade that doesn’t work for you, Trade-In Valet buys it from you, so you’re not stuck with a vehicle that won’t sell. This eliminates wholesale loss and frozen capital and saves you from hitting the auctions to sell that vehicle you don’t need.
Today’s vehicle shoppers have more options than ever, so give them a better experience than the competition and they’ll choose your dealership when they’re ready. For more information on Trade-In Valet, please contact your Performance Manager today.
Customer Only | January 10, 2019