When a customer visits your showroom and leaves without purchasing, they may not fully disclose why they left to your sales staff. But discovering those details of your customers’ experience and purchase objections will help you fine-tune your sales process, identify your hottest prospects, nail down your best advertising sources, and more!
That’s why AutoLoop XRM™ helps you get that valuable data with Showroom WatchDog. Using customer feedback sourced from live agent calls at our certified automotive market research center, we provide detailed information that you can act on to close more deals.
WatchDog Digs Up Actionable Data
- Customers may claim “convenience” excuses at your store, but WatchDog calls help discover the real reasons your “be-backs” walk. These critical details enable you to find issues or areas needing improvement in your sales process, as well as strengths to promote.
- Who’s just window shopping and who’s ready to sign the paperwork? Pinpoint your most purchase-ready prospects, resolve their concerns or objections, and follow up with an offer they won’t want to refuse.
- Put your ad dollars toward your most profitable source. WatchDog calls collect customer feedback that makes it easy to focus your advertising budget on the area(s) most important to the customer.
- With in-depth showroom activity analysis and tracking, WatchDog gives you the insight needed to tailor your sales process and provide a stellar customer experience.
WatchDog Surveys for Showroom Success
Under the Engage Call Center menu in XRM, you’ll find the customer survey details in the Showroom WatchDog Interviews section. Here, you can search, sort, view, and print your customer surveys.
And when you select an interview, you’ll find the customer’s contact information, the salesperson, managers, and other staff associated with their showroom visit, plus the answers they provided on the survey call.
From this screen you can enter notes, contact the customer for follow-up, and mark complete when finished to easily keep track of every WatchDog interview interaction.
With Showroom WatchDog, it’s easier to convert lost opportunities into your hottest leads, see which ads are working best, and keep your staff accountable to provide top-notch service to your customers. For more information on using Showroom WatchDog, or for any other concerns, please reach out to your Performance Manager.
Customer Only | January 10, 2019