Reduce your marketing costs with Machine Learning.
Customer Only | May 11, 2018
Author:
A great customer experience is everything.
Creating brand loyalty in today's computerized world requires excellence and speed at every step of the automotive customer lifecycle, from first contact to repurchasing. If your dealership can't keep pace, we can guide you through a digital transformation to streamline your operations.
We provide a comprehensive and tailored solutions suite that converts manual tasks and face-to-face interactions to the digital applications you need to create a fantastic customer journey.
How well do you know your customers? With the AutoLoop Essentials™ Machine Learning Prediction Model, you can pinpoint customers ready for service, or even a new vehicle. A proprietary feature crafted by our industry experts, the Machine Learning Prediction Model analyzes and learns from data to make predictions on a value—a customer’s likelihood of coming in for service in the next 30 days, for example.
When you use this model to your advantage, you can engage highly-specific audiences with highly-targeted campaigns for a better return on investment. Not only is it easy, it’s cost-effective, too. Here’s how:
- By targeting customers with just the right message at just the right time, their likelihood of scheduling a sales or service appointment is instantly going to be higher. With AutoLoop Essentials™, you don’t have launch limits on email. But, if you frequently capitalize on print mail too (which is shown to lift response rates by an additional 38% when combined with email), this feature will make the most of your postage dollars. Primarily because you’re engaging customers who only need a little nudge to schedule a visit—so you’ll likely see a higher return.
- In communicating with a specific audience, you can also better tailor your offers. If you’re looking to target customers predicted to purchase within the next 90 days, send them an attractive offer that’ll drive them to close a deal. Simply identify a general target, and one of our Marketing Services Representatives (MSRs) will help you isolate a niche group using this predictive model. That way you’re only exposing your extra-special incentives to your most-likely purchasers.
- If you use the Machine Learning Prediction model regularly, you’ll facilitate an overall better workflow. Why? You’re making room for unplanned appointments. If, for example, there’s a widespread recall affecting multiple customers, you can engage those most likely to service separately by providing a great offer on service with their open recall. That way, not only will you consolidate those appointments, you’ll drive more customer pay dollars, too.
The Machine Learning Prediction Model with AutoLoop Essentials is a critical tool for maximum profit and minimum spend. To apply this model to your marketing campaigns, reach out to your Performance Manager. They’ll ensure your MSR sets up your campaign for peak success.