Add a little sparkle to your marketing this summer with this new Independence Day email and print mail service campaign — available for request through the Essentials™ gallery now. With a proven response rate of 15% among active customers, this dynamic campaign allows you to capture more revenue more easily by employing a highly targeted strategy across media channels. Plus, with a consistent appearance and branding on each communication, you’ll build a more loyal customer base — and a more profitable one, too.
With over 50% of customers saying they read print mail from advertisers, and only 20% opening their emails, it’s clear that mail packs a profitable punch! Harness that earning potential with a campaign tailored specifically for your dealership’s goals — the expected results for this new Independence Day service campaign will light up your quarter:
- Between $3 and $4 to 1 ROI* on active mail customers alone
- Up to 280 service appointments
- Up to 190 repair orders
Choose from target list recommendations and service offer themes selected by our marketing experts, or pick the list criteria and offers that work best for your store. Plus, your print mail and email campaigns can each have their own unique customer list to maximize response rates.
Do more than drive service-lane traffic this summer — build a long-term, loyal customer base with a consistent cross-media approach. Request this new email and print mail campaign, available now in the Essentials gallery. And for any questions regarding Essentials, please reach out to your Performance Manager.
*Engaged ROI represents revenue from customers who made an appointment or a digital interaction prior to making a transaction
Customer Only | January 10, 2019