You know what you want out of your dealership’s marketing: more loyal, long-term customer relationships that lead to more sales and service revenue. But do you know what your customers want out of the marketing they receive? According to a recent study conducted by Infosys, there are two factors that significantly influence their loyalty to a brand and their purchasing habits: consistency and personalization.
Providing your customers with both is simple with AutoLoop Essentials™ — discover how to add consistency and personalization to your marketing toolset below.
Want More Loyalty? Keep It Consistent!
Consistency significantly affects not only how customers feel about your dealership, but also how much they spend at your dealership. The consistency customers want to experience spans multiple aspects of your marketing — nearly 70% of customers said consistency in these areas affects their loyalty to a brand:
- Appearance and branding across various channels
- Sales incentives, service offers, and promotions
- Customer service communications
Providing the consistency your customers want is easy with Essentials. Your Performance Manager will work with you to create a strategy that ensures you’re reaching your customers – and doing so frequently enough that you stay top-of-mind. And by doing something as simple as confirming their appointment or following up after every service visit, your customers will come to rely on the consistent communication, too. Reinforce their loyalty by delivering regular incentives to visit, and select campaigns that best fit your branding—that way they won’t need reminding of who they received the communication from.
Plus, since every communication is tracked in Essentials, you can monitor customer communications to ensure consistency in not only the appearance and messaging, but also in the incentives and offers that each customer receives.
Want More Profit? Make It Personal!
More than just using a customer’s first name instead of “Valued Customer” in a communication, the personalized experience customers enjoy most covers various areas of the marketing communications they receive. From sales to service and beyond, over 85% said that personalization in these areas influences their purchases:
- Personalized offers
- Incentives and promotions based on previous customer activity
- Product recommendations based on previous purchases and services
With in-depth reporting, Essentials gives you access to the data you need to add a personal touch to every marketing communication you send. Select from our gallery of over 3,000 on-demand campaigns to target customers based on previous activity, purchases, services, and more. Automatically wish customers happy birthday, remind them of previously declined services, deliver enticing offers—and have peace of mind knowing your communications will always be personal and right on time.
AutoLoop Essentials equips you with the tools to market with precision for best results. And these are just a few of the ways you can power Essentials to drive more customer loyalty. For more information on how to maximize our comprehensive marketing solution for your store, please reach out to your Performance Manager.
Customer Only | January 10, 2019