Few customers generally know – and rarely think about – their vehicle’s current trade-in value or the many new options readily available to them. Now, Quote targets all your best trade prospects with an entire set of four specific, highly-personalized trigger communications designed to show customers potential upgrades and fully engage them in the trade process.
Beginning with an introductory “Welcome” trigger, each communication presents the customer’s current vehicle and payment information alongside a compelling upgrade offer with potential new – and often lower – payments. Personalized body copy invites customers to explore available options and reminds them that you’re always on the lookout for their best upgrade opportunity.
Invite customers to explore their options
Each subsequent trigger also includes an invitation and link to the new customer portal where users can browse additional options – or even choose a completely different model or trim.
To ensure the highest level of personalization for each individual customer, two separate templates are available for the second trigger: one specifically reflects a high pay increase, while the other shows a low increase.
Keep customers engaged
The final two trigger communications remind the customer you’re ready to help when they want to make the trade – and that they have a special savings opportunity when they trade through you. Complete with model-specific images and fully-customized dealer information, each communication in the cadence is totally tailored to each customer’s particular situation and linked to a personalized, easy-to-navigate portal that encourages users to browse inventory, explore varying price ranges and compare their current vehicle with available upgrades. As a result, customers pursuing trade opportunities are much more educated and informed about their options – and more likely to reach a purchase decision faster.
Quote is designed to capture not only your most favorable initial prospects, but the best repeat customers as well – at every stage of the ownership journey. For more information on Quote’s new Trade-Up Advantage triggers, or for help utilizing them in your dealership, contact your Performance Manager.
Customer Only | January 10, 2019