Target most-likely purchasers sooner – and secure more sales – with strategically-timed marketing communications. Although the average customer owns their vehicle for 6.5 years*, a recent AutoLoop study found that most are in a position to repurchase after as little as 1 to 3 years of ownership. Want to capture more sales before they become missed opportunities? Read on to learn more.
Numbers Talk: Here’s What They’re Saying
Though our results vary by OEM brand category, the peak automotive industry repurchase period is between 2 and 3 years of ownership. The analysis covered 300K trade cycle communications sent via email in 2016 across 147 dealers (excluding lease customers), and provides us with further insight into customers and their fast-changing preferences.
For Best Results, Catch Them Early
Before your customers begin shopping the competition’s selection, stay top-of-mind with prompt sales communications. Begin engaging customers with a targeted list of customers nearing their 2-year ownership mark. Keep it relevant with enticing offers based on the customer’s equity position and current incentives. And boost response rates with a high-touch media channel such as mail, phone calls and SMS messaging:
- Your Essentials™ subscription enables you to add mail to your existing email campaigns in just a few clicks – increasing your customer reach by 40%.
- Available AutoLoop Quote™ automatically mines your customer database, so you can send customer-specific vehicle upgrade offers to drive 20% of sales. Plus, customers can virtually pick their trade and view their monthly payment through a personalized microsite.
- Available AutoLoop Engage™ compels 28% of interested buyers to purchase 11 days sooner through custom call campaigns seamlessly aligned with your current marketing.
- Available AutoLoop Messaging™ keeps lines of communication open across your dealership – and with your customers – with one-on-one internal chat and SMS customer text messaging.
Interested in learning more about our profit-driven solutions or strategic marketing tactics? Please reach out to your Performance Manager for additional information.
*According to a 2015 IHS/Polk report
Customer Only | January 10, 2019