Pinpoint your purchase-ready customers

A great customer experience is everything.

Creating brand loyalty in today's computerized world requires excellence and speed at every step of the automotive customer lifecycle, from first contact to repurchasing. If your dealership can't keep pace, we can guide you through a digital transformation to streamline your operations.

We provide a comprehensive and tailored solutions suite that converts manual tasks and face-to-face interactions to the digital applications you need to create a fantastic customer journey.

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Managing your showroom operations can be quite the task – that’s why XRM has developed the tools you need to harness the power of your customer database with the Marketing Center. Housed within your XRM software, the Marketing Center allows you to quickly access your database, search for specific criteria and leverage multiple contact methods, all while tracking the results. Read on to learn how.

Marketing Center

Instantly view all vital information in the Marketing Center. From this main screen, monitoring activity is easy – simply take a look at the widgets for specific insights.

Some of the available widgets include:

  • Activities: quickly view showroom visits, sales, calls and more, listed by salesperson
  • Appointments: see times and dates, which customers showed or missed and the salesperson involved
  • Traffic: a graph gives you quick numbers at a glance, sorted by type and date range
  • Pulse: this gets you in touch with the heartbeat of your showroom, with month-to-date stats for easy progress tracking
  • And more

Equity Search

Drive customers in the best position to purchase to your dealership with tailored marketing campaigns using Equity Search. Plug in criteria such as equity range, sold date range, salesperson, vehicle make and model, and easily exclude customers on your Do Not Mail and Do Not Call lists. Then, you can export the search results to an Excel spreadsheet – and target customers with an email or mail campaign, or set up a call.

Service to Sales

Ready to drive your service lane customers into your showroom? This section of the Marketing Center will get you on track. From here you can search by criteria such as customer address or email; repair order date range; vehicle make, model or mileage; and salesperson.

For more information on how to boost your productivity using XRM’s Marketing Center, please reach out to your Performance Manager.

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