Managing your showroom operations can be quite the task – that’s why XRM has developed the tools you need to harness the power of your customer database with the Marketing Center. Housed within your XRM software, the Marketing Center allows you to quickly access your database, search for specific criteria and leverage multiple contact methods, all while tracking the results. Read on to learn how.
Instantly view all vital information in the Marketing Center. From this main screen, monitoring activity is easy – simply take a look at the widgets for specific insights.
Some of the available widgets include:
- Activities: quickly view showroom visits, sales, calls and more, listed by salesperson
- Appointments: see times and dates, which customers showed or missed and the salesperson involved
- Traffic: a graph gives you quick numbers at a glance, sorted by type and date range
- Pulse: this gets you in touch with the heartbeat of your showroom, with month-to-date stats for easy progress tracking
- And more
Drive customers in the best position to purchase to your dealership with tailored marketing campaigns using Equity Search. Plug in criteria such as equity range, sold date range, salesperson, vehicle make and model, and easily exclude customers on your Do Not Mail and Do Not Call lists. Then, you can export the search results to an Excel spreadsheet – and target customers with an email or mail campaign, or set up a call.
Service to Sales
Ready to drive your service lane customers into your showroom? This section of the Marketing Center will get you on track. From here you can search by criteria such as customer address or email; repair order date range; vehicle make, model or mileage; and salesperson.
For more information on how to boost your productivity using XRM’s Marketing Center, please reach out to your Performance Manager.
Customer Only | DATE 01, 2019