Affinitiv Acquires WSA Solutions

A great customer experience is everything.

Creating brand loyalty in today's computerized world requires excellence and speed at every step of the automotive customer lifecycle, from first contact to repurchasing. If your dealership can't keep pace, we can guide you through a digital transformation to streamline your operations.

We provide a comprehensive and tailored solutions suite that converts manual tasks and face-to-face interactions to the digital applications you need to create a fantastic customer journey.

Get Started Today

CHICAGO, IL —Affinitiv, Inc. today announced the acquisition of WSA Solutions, a leading wireless service-tablet software to fixed operations departments of automotive dealerships.

WSA Solutions flagship solution Wireless Service Advisor® (“WSA”) remains the industry premier mobile write-up solution. Dave Waco, President of the WSA commented, “We are very excited about being a part of Affinitiv. Integrating our Wireless Service Advisor Mobile Write-up solution and other Fixed Ops SDS programs with Affinitiv’s other best-in-class data-driven marketing platform and technologies allows us to provide our dealerships with most robust end-to-end solution in the Automotive Industry. Our combined field force and large experienced engineering staff enables us to help OEMs and Dealers elevate their fixed operations performance and continue build out cutting edge solutions driving world class customer service experience and retention.”

WSA Solutions is the leading Service Lane sales provider and lists several large Dealer Groups and leading OE’s as clients. “WSA’s Wireless Service Advisor®, TechCheck eMPI and eRoute are highly complementary to our TimeHighway and Retention Marketing solutions which will provide OE’s and Dealers with an integrated end-to-end Customer Experience Platform.” commented Scot Eisenfelder; Executive Chairman of Affinitiv.

“Over the past 7 years, the Wireless Service Advisor® has become the cornerstone of our service drive process. We have molded our service reception around the WSA™ software which has allowed us to maximize our advisor’s performance and unlock our ideal customer experience. WSA lets us bring our new advisors up to speed quickly and provides our team with all the selling tools they need to be as productive as possible.” Tony Carimi, Vice President Fixed Operations – Park Place Dealerships.

Affinitiv continues to invest in developing industry leading solutions and with the combined functionality of WSA, TimeHighway and Connectiv1, Affinitiv is now positioned to deliver a best in class Customer Experience Platform that will assist Dealers and OE’s to elevate Customer Satisfaction while increasing Retention and Sales.

About Affinitiv
Affinitiv is the leading marketing technology company exclusively serving automotive manufacturers (OEMs), dealership groups, and individual dealers. Affinitiv enables its customers to produce, manage, measure, and optimize multi-channel communications to drive brand loyalty and increase revenue across the dealership. Affinitiv’s digital and analytic capabilities offer an end-to-end solution that supports a consistent experience across the entire consumer lifecycle. Affinitiv was formed through the strategic combination of DPS, Peak Performance, OneCommand, and

For more information on Affinitiv, please visit:

For media inquiries, please contact:

Ann Groothuis
Corporate Marketing Manager
d 847.440.2312 x243

Read press release here.

Return to Press

Related Content