As a car dealer, you naturally want access to the best digital software tools for your business. A solid CRM program can enhance your profits and customer satisfaction, provided you have access to the unique combination of tools that are right for you. CAR-Research XRM offers a car dealer software suite of customized CRM solutions for the automotive industry to boost the effective and proficient operation of your business.

Comprehensive Features

CAR-Research has a variety of features within its car dealer software offerings that address different aspects. CAR-Interactive, for example, gives you the complete CRM spectrum to boost revenue, sales and gross profit, along with two main indicators for quality service: customer satisfaction index (CSI) and service satisfaction index (SSI). This software features consolidation of several departments with one solution with value-added processes throughout the entire customer life cycle.

Withing CAR-Research’s CRM software, you get access to tools such as reporting modules, Internet Lead Manager (ILM), showroom control manager, BDC, auto-trade and database solution. As a car dealership, your goal is to improve accountability and production with your staff while keeping customers informed and satisfied. The key features of these tools can achieve all of that, through anything from employee goal setting and reporting to gas requisition systems and time clock management.

Achieving a Balance

Making a CRM tool work for your business entails balancing the two opposing forces of the process: usage and behavior with the software your staff uses, and the software system’s functionality. With XRM’s CRM software, you can pick and choose the features you want, such as Service Drive Control Manager, Virtual Multi-point Inspections and Vehicle Repair Summary. Internet Lead Manager (ILM) is another piece of software that affords consistent communication with leads thanks to marketing methods resulting in lead management processes that can be repeated over and over again. This can help with garnering and distributing new leads, tracking communication, nurturing and converting those leads, and analyzing the results.

Improving employee accountability, slashing response time, integrating smart phones and improving e-mail functionality are just a few of the benefits to this software. XRM’s BDC software can help you identify your assets, create sales initiatives and build up customer loyalty all while utilizing effective sales initiatives from showroom traffic, phone leads and Internet, all supported by the ILM. An effective BDC can combine sales, service and call center functionalities in one to ensure customers keep coming back. This centralized point of contact software can follow up scheduled calls and services, sort letters and leads by sales person, create daily work plans, and send customized email and direct mail.

Dealership Marketing

XRM also offers a complete suite of dealership marketing software components such as automated communications, on-demand marketing toolbox, smart coupons, improved email reliability, customized performance dashboards, customized marketing analysis and BDC management tools. Key product features for this range from multi channel engagements and loyalty programs to email and direct mail integration.

From telephone solutions like CallTrak and CellTrak, to complete inventory solutions, CAR-Research XRM has the tools you require as a dealership to manage your business, build loyalty among your customers and provide a seamless transition within daily operations.