AFFINITIV IS THE OFFICIAL AFTERSALES CARE PROVIDER FOR MASERATI

Chicago, IL – Affinitiv, the leading provider of marketing technology services to automotive OEMs and dealerships, is excited to announce their recent selection as the official Aftersales Care Provider for Maserati. The commencement of this program will take place in August.

As the Aftersales Care Provider, Affinitiv will provide Maserati with a program proven to increase customer retention, bring them back into the re-purchase cycle and continue a significant level of multi-point communication all while reducing marketing expenses. Aftersales service plays a vital role in customer satisfaction, consequently generating loyal customers and strengthening the bond between the organization and their customers.

Key benefits of the Affinitiv Aftersales Program for Maserati include:

• Sales and service automated communications delivered through the consumer’s preferred channel.
• Hundreds of best practices to increase response and lower marketing spend.
• Increased, ongoing communication with the Maserati consumer.

About Affinitiv
Affinitiv is the leading marketing technology company exclusively serving automotive manufacturers (OEMs), dealership groups, and individual dealers. Affinitiv enables its customers to produce, manage, measure, and optimize multi-channel communications to drive brand loyalty and increase revenue across the dealership. Affinitiv’s digital and analytic capabilities offer an end-to-end solution that supports a consistent experience across the entire consumer lifecycle. Affinitiv was formed through the strategic combination of DPS, Peak Performance, OneCommand, and TimeHighway.com.

For media inquiries, please contact:

Ann Groothuis
Corporate Marketing Manager
d 847.440.2312 x243
agroothuis@affinitiv.com